At the yearly Made by Google event in New York City on August 20, 2025, Google unveiled its eagerly awaited Pixel 10 lineup. YouTube and Android Central WIRED streamed the keynote worldwide. The promise of a smarter, more responsive smartphone experience—powered by its new Tensor G5 chip—was at the center of the launch.
Design & Hardware
With a sophisticated camera bar and eye-catching new color options like Obsidian, Indigo, Frost, and Limoncello The Verge LOS40, the Pixel 10 retains a recognizable design reminiscent of the Pixel 9 series. With a 6.3-inch 120 Hz OLED screen, it is the first base model to come with a triple camera array, which includes a telephoto lens with a 5× optical zoom. This is significant for the standard version of the Axios The Verge+1 MacRumors.
Brighter screens, bigger batteries (the Pixel 10 has 4,970 mAh), and support for Qi2 wireless charging are subtle but important hardware upgrades. However, Google made a startling change: US models are now only eSIM-capable and no longer have a physical SIM tray.
AI Everywhere
The main attraction here is AI. Google claims that the Tensor G5, which is powered by TSMC, has 60% more potent on-device AI processing and 34% faster CPU performance than its predecessor.
Key Features:
- Magic Cue: Context-aware recommendations that routinely retrieve pertinent data (such as addresses or confirmation numbers) from programs like Calendar and Gmail; the AI operates fully on-device and doesn’t save screen content.
- Camera Coach: Real-time tips during photo composition to enhance your shots.
- Generative “Super Res” Zoom: AI enhances digitally zoomed images (up to 100×) and tags them with content credentials for transparency, particularly on Pro and Pro XL models.
- imitating a voice AI Translator: Converts live calls into a different language while mimicking the speaker’s voice to produce more realistic results.
Pricing & Availability
The base Pixel 10 starts at $799, aligning with the previous generation, while the Pixel 10 Pro is $999, and the Pixel 10 Pro XL is $1,199. The foldable Pixel 10 Pro Fold debuted later with a starting price of around $1,799 The VergeAxiosWIREDMacRumorsAP News. Pre-orders are open now, and most models will hit shelves on August 28, with the Pro Fold arriving later
In summary, the Pixel 10 event marked a compelling step forward: blending refined hardware with advanced, on-device AI to streamline everyday tasks—from composing messages to enhancing photos and real-time translation. It’s clear Google is redefining what its flagship line means in the AI era.
